POP — People of Pizza

A brand brought into digital and visual content.

POP — People of Pizza by Gino Sorbillo brings pizza into an accessible, everyday format. Working within Vidmotion’s wider brand project, I designed the website’s UX/UI and developed its front-end and back-end. I also contributed to the creative direction of the branding and developed photo and video content for marketing. The project brings together three parts of my practice: interpreting a brand’s character, turning it into a usable digital experience and creating the content that supports its communication. My contribution connects the website and visual production within the broader identity developed by the agency team.