A narrative digital experience for a multidisciplinary dental practice.
In development
The project presentation introduces a website for Studio di Odontoiatria Macaluso in Milan. A city-to-practice opening leads into the team and services, while an illustrative 3D aligner model gives the treatment section a tangible, scroll-driven language. Desktop and mobile share the same visual identity and a guided path towards contact. The project is in development: the booking flow is a demonstration, with calendar integration and content confirmation still to complete.
My role
UX/UI design and website development, including scroll animation and the 3D experience.
From place to people
The opening connects Milan to the physical practice before introducing the team and care pathways. A consistent grid and tone link the practice presentation to the different services.
A clear prototype scope
The 3D model and comparison are illustrative, rather than a patient simulation or a clinical result. The booking demonstration does not send data or confirm appointments; the connection to the practice calendar is a later integration.
Deliverables
- Responsive interface
- Cinematic opening and parallax
- Illustrative 3D aligner experience
- Four-step booking demo
