Zendra Systems

An industrial identity, built for the web.

Zendra Systems is an automotive braking systems company whose new brand identity was developed by Vidmotion. I designed the website’s UX/UI and developed its front-end and back-end, translating the agency’s identity into a digital experience for an industrial audience. The project combines corporate presentation with product and engineering information, requiring a clear relationship between visual character and content hierarchy. My responsibility was the website: its interface and implementation. It shows how I bring a brand system into digital work while responding to the communication needs of a technical business.